When Oracle pulled the plug, the platform didn't notice
- 0
- Downtime
- 40%
- Faster ops
- 20
- Brand tenants
Ingersoll RandCouncil of Europe Development BankFramerRamp NetworkPrimarySpaceliftRye201.vc
You don't buy a website. You buy a content infrastructure that outlasts your next three agency relationships.
Your team owns the system. Your content sits in an API-first platform that plugs into whatever channel matters next — SEO today, LLM retrieval tomorrow, the thing after that.
We work on fixed scope and fixed price. We de-risk complex migrations. We've done this inside organizations where compliance, procurement, and a 40-person sign-off chain are just Tuesday.
We build so your team can operate without us. Content editors publish without dev tickets. Your developers own code they understand. Then we stay around because the projects keep getting more interesting — new channels, new brands, new markets — and bringing us back is simpler than re-explaining everything to someone who wasn't there.
— Chris Kraszewski & Paul Utr, founders
Platforms built for what's next.
Enterprise CMS migration with zero downtime.
- 40%
- Faster ops
- 20
- Brand tenants
From brand concept to operational marketplace.
- 5.0
- App Store rating
- Dozens
- Roasteries onboarded
02 —
How we work
Two ways to build a content platform. Both leave you holding the bag.
Two paths that don't work The Integrator
Sells headcount.
The Fast Shop
Delivers something.
Sells headcount.
Ships decks.
Six months before anyone writes code that matters. The person who scopes your content model won't be in the standup where it breaks. Migration is "handled by the delivery team" — meaning planned in week one, executed in week twenty, tested never. Maintenance is a separate contract, a separate team, and six months of knowledge transfer that never finishes.
They own your invoice.
Delivers something.
Not the thing.
No content architecture — just a CMS and a prayer. No migration strategy beyond "export the database." When the edge cases surface (and they always surface), you're on a call at 2 AM with someone who inherited the codebase. The people who built it are on another project. The people maintaining it are learning it for the first time. Compliance, security review, procurement — your problem, not theirs.
You own the risk.
WAYF — the third path
Architects who scope, build, and stay.
We own the delivery.
Fixed scope. Fixed price. The number we agree on is the number you pay. The people who design your content model write the adapter that makes it real.
- 100+
- Brand enterprises
- 1000s
- Pages migrated
- 10K+
- Assets moved
- 0
- Downtime
03 — How we engage
How we engage
Simple structures. You choose the shape.
-
Partner & Build
We scope and build your content platform — fixed price, fixed timeline, no expansion surprises.
-
Migrate & Modernize
We extract your content from legacy systems — validated migration, zero downtime, your team trained before we leave.
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Stay & Support
We stay available for architecture questions — no retainer, no lock-in, just context when you need it.
We're the team you call when you've outgrown your dev shop and your design agency.
We've spent years inside enterprise migrations — legacy CMS extractions, content architectures that LLMs can actually read, and production Framer builds across the full range of what's possible on that platform. We know where the friction is because we've sanded it off before.
Technology
The tools we go deep on.
-
Payload
The open-source CMS we extend and build plugins for. Your content engine.
-
Framer
The visual layer we wire to real data. We know this platform thoroughly.
-
React / Next / Astro
The front-end architecture. Server-rendered, fast, future-proof.
-
React Native
When your content needs to live inside mobile apps too.
Recent articles
Published tools
04 — Start
Tell us what you're building. We'll tell you what it takes.
Fixed scope. Fixed price. The people who scope are the people who ship. Booking enterprise content platform builds for 2026.