Contentful vs Prismic

Pricing and buying scope

Both are hosted headless CMSs that leave rendering to your frontend. They differ in who builds pages: Prismic editors assemble pages from developer-built slices in its Page Builder, while Contentful editors build pages from entries linked through reference fields, with visual page building in Contentful Studio, an add-on to Enterprise. Prices below are as listed on 19 October 2026.

• Who models content. On Contentful, content types are defined in the web app or by migration scripts run with its CLI. On Prismic, page types, custom types and slices are defined in the Type Builder in the web app or pushed from the codebase with the Prismic CLI, and each slice also needs a component in your frontend. Prismic's documentation calls Slice Machine deprecated; existing projects still work, and new projects must use the Type Builder.
• What editors change alone. Prismic editors add, reorder and fill slices, preview the page, and, where their role allows, publish or schedule releases of up to 200 pages; previews and releases come with every plan. Contentful editors create and edit entries and reorder linked components, with scheduled publishing from Lite and releases through the Launch app, which Contentful support sells and installs. A new kind of page section needs a developer on both: a slice and its component on Prismic, a content type and its frontend component on Contentful.
• Roles and review. Contentful's Lite plan has Admin, Editor and Author roles, and an Author can edit but not publish; workflows need the Lite Space or Enterprise, and custom roles need Enterprise. On Prismic's Starter and Small plans every user is an administrator; Writer and Publisher roles start on Medium, where a Writer can create and edit pages and releases but cannot publish. Per-locale roles are Enterprise on Prismic, and single sign-on is Enterprise on both.
• Plans and locales. Contentful's Free plan has 10 users and 2 locales; Lite is $300 USD a month for 20 users and 3 locales, with one Starter Space and an optional Lite Space at $850 a month. Prismic's Free plan has 1 user and 2 locales; Starter, Small, Medium and Platinum are $10, $25, $150 and $675 a month per repository, paid annually, with 3, 7, 25 and unlimited users and 3, 4, 5 and 8 locales, and Enterprise is quoted. Each Prismic repository has its own content, users and subscription, so a second website in its own repository is a second plan.
• Illustrative scenario. An established website on a Next.js frontend has twelve editors, six languages and a rule that every change is reviewed before it goes live. On Prismic, six locales need Platinum, at $675 a month per repository paid annually, which also brings the Writer and Publisher split; separate reviewers per locale take Enterprise. That role split supports a manual review process; it does not by itself require a second person to approve every change made by someone with publishing rights. On Contentful, six locales are past Lite's three, so the site needs an Enterprise quote; Contentful lists locale-based publishing and localized workflows for its Enterprise Spaces. Demonstrate the required approval gate on either platform before choosing a plan.
• Operating work. On Prismic, developers maintain the slice library, the components behind it, and the preview and slice-simulator routes the Page Builder loads; product or catalogue data can come in through integration fields. On Contentful, the team maintains the content model and the frontend's queries, and can extend the editor with Marketplace apps or the App Framework. Both send webhooks when content changes.
• Migration. A move between them rebuilds the page model: Contentful entries and references become Prismic page types and slices, or slices become Contentful content types. Rich text is converted between the two formats and assets are re-uploaded; Prismic's Migration API comes with every plan. URLs are mapped through Prismic's route resolvers or the frontend's own routing, with redirects for any that change, and the frontend's data fetching and components are rewritten for the other SDK.
• Staying put. Staying on Prismic makes sense when marketers build most pages from the existing slice library and the plan's users and locales fit; if the friction is roles, Medium adds them. Staying on Contentful makes sense when structured entries feed an app or other channels as well as the website, or when the team already pays for Enterprise features it uses, such as custom roles or locale-based publishing.

Ask for each line separately:

• Licence: the plan, users, roles, locales, Spaces or one repository per website, releases, workflows, single sign-on, API and bandwidth overages, and the billing term.
• Migration: the page model and slices, rich text conversion, assets, URL mapping and redirects, previews, webhooks and the frontend rewrite.
• Operation: who maintains the slice library or content model, the preview routes, integrations, and the support level.

These are licence or hosted-plan prices. They exclude discovery, content modelling, frontend work, migration, integrations, and the people and infrastructure needed to run the site. Compare totals using the same editors, locales, environments, content volume, traffic, storage, support and overage terms.

Primary pricing sources: Contentful pricing (checked 19 Oct 2026); Contentful space roles (checked 19 Oct 2026); Contentful Launch app (checked 19 Oct 2026); Prismic pricing (checked 19 Oct 2026); Prismic users and permissions (checked 19 Oct 2026); Prismic releases (checked 19 Oct 2026); Prismic previews (checked 19 Oct 2026); Prismic locales (checked 19 Oct 2026); Prismic Type Builder (checked 19 Oct 2026); Prismic Slice Machine status (checked 19 Oct 2026). Use the comparison tool to carry the same requirements into a shortlist, then use WAYF's CMS migration RFP template when implementation scope needs a comparable response.