Replatformed Ingersoll Rand's China content platform in five months, before Oracle Content Manager was discontinued.
- 20+
- Brand tenants in China
- 5
- Months to delivery
- 1000s
- Pages migrated
- Payload Partner Top Contributor
- Framer Pro Enterprise Expert
WAYF builds content platforms for enterprises.
Scope is signed off in writing before code starts. The architects who design the content model write the adapters and run the system after launch.
Framer Ramp Network Primary Spacelift Rye 201.vc From the founders
What you buy is content infrastructure.
The build is one project and the system runs longer than your next three agency relationships.
Your team owns the system after handover. Content sits in an API-first platform, which means new channels read it without a re-platforming — search indexing now, LLM retrieval next, whatever lands after that.
Our work runs on fixed scope and fixed price. Complex migrations are where we earn it. Compliance, procurement, and 40-person sign-off chains are routine on our side of the table.
After delivery, your editors publish without filing dev tickets. Your developers maintain a codebase they understand because we documented it for them. Most teams keep us around for the next phase, usually new channels or new brands, not because they're locked in.
Platforms WAYF has shipped.
Replatformed Ingersoll Rand's China content platform in five months, before Oracle Content Manager was discontinued.
- 20+
- Brand tenants in China
- 5
- Months to delivery
Built CEB's events platform on the deadline of their 70-year anniversary; it has run every CEB event since.
- 0
- Production issues
- 100%
- Invitee response rate
Designed and built Kaffy's marketplace from brand concept through public launch.
- 5.0
- App Store rating
- Dozens
- Roasteries onboarded
Approach
How we work
We sell predictability. Code is the medium.
Enterprise content platform engagements usually split into three teams: one scopes the work, one builds it, one supports it after launch. Knowledge falls between every handoff and the client pays for the recovery.
We do those three things with the same people.
A dedicated discovery team works every inquiry before anyone quotes a number. Estimation never gets built on top of incomplete information. The scope sign-off includes a date and a list of items deliberately not included; both sides see it before the first commit. Releases never introduce new scope.
We've shipped this pattern across 100+ brand enterprises, migrating thousands of pages and tens of thousands of assets without a downtime window. After delivery, your content team publishes without opening tickets for layout changes. The developers who inherit the codebase get documented boundaries and a clear architecture diagram. We stay reachable for the edge cases only the original architects would know.
Important decisions are written down and accessible to both sides.
How we engage
How we engage
Our engagements take one of three shapes.
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Partner & Build
We scope and build content platforms under fixed price and fixed timeline. The number we agree on is the number we ship at.
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Migrate & Modernize
We move content out of legacy systems with validated data parity at every step. Your team is trained on the new platform before we leave.
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Stay & Support
We stay reachable for architecture questions after delivery. You pay only for the calls you need.
You call us after your dev shop hits its complexity ceiling and your design agency stops returning useful answers.
Our work sits inside enterprise migrations: legacy CMS extractions, content models structured so LLMs can actually read them, and Framer builds that go past what the visual editor lets you reach. We know where the friction is because we've sanded it off.
Technology
The tools we go deep on.
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Payload
We extend Payload and ship plugins back to it. WAYF holds a Payload Partner relationship with Top Contributor status on the project.
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Framer
We wire Framer to real data and ship custom code on top of it. WAYF holds the Framer Pro Enterprise Expert credential.
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React / Next / Astro
Server-rendered front ends across three frameworks, picked per project for what the content surface needs.
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React Native
Mobile clients when the content needs to live inside an iOS or Android app too.
Recent articles
Published tools
Start
We're booking platform engagements for 2026.
Thirty minutes to walk through the work and decide if we're the right team for it. Scoping and a fixed price come after.