Now booking enterprise content platform builds for 2026. Contact us

Journal

Writing on content platforms.

Engineering notes, migration patterns, and how the practice of running content platforms actually runs — from the team building them.

Practice

How we made wayf.ai readable by machines

A few weeks after we welcomed every crawler in robots.txt, we fetched the live file: Cloudflare was blocking the training bots at the edge. The audit that followed — discoverable, understandable, trustworthy, measurable — with the receipts, the failures, and the checks you can run on your own site.

All articles

Writing from our team. Field notes on what we're learning while shipping content platforms.

Practice

How we made wayf.ai readable by machines

A few weeks after we welcomed every crawler in robots.txt, we fetched the live file: Cloudflare was blocking the training bots at the edge. The audit that followed — discoverable, understandable, trustworthy, measurable — with the receipts, the failures, and the checks you can run on your own site.

Engineering

Humans should review less code

Code review is becoming a delivery bottleneck. The answer is to default to AI review, route consequential changes to people, and make test validity part of the quality gate.

Practice

Structuring content for LLM retrieval

Most platforms that claim to be built for LLM retrieval can't back it up. The reason is almost always the content model. Here's what has to be true at the data model level before any AI can retrieve your content cleanly.

Engineering

Building Field-Level RBAC in Payload CMS

Payload ships with access control but no roles. Here's how we built a role-based access control plugin for Payload 3: per-collection and per-field CRUD permissions, multi-tenant scoping, and a tree UI for authoring it all — enforced without rewriting a single collection's access function.

Engineering

Move Coolify resources between teams and projects

A database-level guide to moving resources between teams in Coolify — connecting to the production Postgres over an SSH tunnel, the team → project → environment relation model, and tested SQL templates for migrating a whole team or a single project, with a full backup and rollback path.

Voices

What it's like to work with us. Three pulls from longer reviews.

View all reviews
  • Reactive despite being in different timezones (US/EU). Capable to work from a brief and bring new ideas — and quick to bring them to life.

    Nicolas Garnier Operator in Residence Primary VC
  • They were instrumental in recovering our product from the abyss and preparing it for launch.

    Anonymous Founder Seed-stage UK B2B SaaS
  • They consistently step in to support us, even with last-minute requests. The collaboration feels seamless and genuinely enjoyable.

    Sofia Fominova Co-founder Net0

We're booking content platform
engagements for 2026.

Twenty-five minutes to walk through the work and decide if we're the right team for it. Scoping and a fixed price come after.