hiretesters launched its QA and DevOps hiring platform in 2021, with WAYF on branding and the MVP build.
hiretesters is a Canadian hiring platform, launched in 2021, that connects DevOps and software-testing professionals with employers worldwide. We ran the engagement end to end: initial consultancy, brand conception, design and development of a Minimum Viable Product, overseeing the launch, and strategic post-launch optimisation. The result is a platform that carved out a specific niche in recruitment — QA specialist job offers.
- 2021
- hiretesters platform launched
- 6
- WAYF specialists on the engagement
- MVP
- Complete, freshly-branded product shipped
QA specialists needed a place built around how they actually get hired. Generalist job boards weren't built for that.
hiretesters set out to build a recruitment portal aimed specifically at QA job offers, connecting software-testing professionals with opportunities that generalist platforms weren't designed to surface. We brought our own experience in tech-talent recruitment and software development to the project, working through its complexity to deliver a platform built around that one audience.
Fresh branding, and a complete MVP. Built to give hiretesters a foundation to grow from.
hiretesters brought us in for two things: fresh branding for the company, and a complete MVP for their website, intended to propel the business forward.
From wireframes hiretesters had already started, to a shipped MVP, in four phases.
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Product conceptualisation and wireframe enhancement.
hiretesters came to us with a set of prepared wireframes they wanted enhanced. We refined them through workshopping and stakeholder interviews, focused on simplifying the sign-up and application flow that would shape the end product.
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Brand design.
We kept the brand approach simple and effective, in line with industry standards and the founder's vision — a memorable, timeless identity with clear messaging that complemented the software and UX design.
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Finalising the UI.
We gathered feedback from stakeholders to tune the UI's final look, running interviews and gathering user-experience insight that surfaced the changes that mattered most to the application flow.
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Software development.
Development started with a full analysis of hiretesters' business requirements, translated into technical requirements and a technology choice that fit them. The goal throughout was a usable, efficient product: strong SEO, solid embedding support, and fast page generation.
A six-person WAYF team, on a stack built for speed. Three developers, two designers, one product owner.
The engagement was staffed by three full-stack developers, two designers, and a product owner. The stack was TypeScript, React, and Next.js on the front end, with Strapi, Redis, and PostgreSQL underneath.
- TypeScript
- React
- Next.js
- Strapi
- Redis
- PostgreSQL
A complete, freshly-branded MVP, launched and then improved. Consultancy through to post-launch optimisation.
Our collaboration with hiretesters spanned consultancy, brand conception, MVP design and development, and extended through launch and post-launch optimisation. The primary deliverable was a complete, freshly-branded MVP.
hiretesters and WAYF worked as one team through that process, turning early complexity into a clear, shipped product.
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