Okolice Ciała runs its six-month “Jestem” programme on a platform built from scratch with WAYF.
Okolice Ciała is a personal-development and systemic coaching platform founded by Marianna Gierszewska, an actress, author, and activist who turned her own experience with chronic illness into a mission around self-acceptance and healing. WAYF built the platform entirely from scratch to fit how the program actually runs, from live webinars and breathwork sessions to podcasts and journaling practices.
- 72
- Hours of workshop content in the flagship program
- 6
- Months the "Jestem" program runs across
- Thousands
- Of participants seeking self-awareness and healing
A multi-month coaching program, with no platform yet built to hold it together.
Okolice Ciała's flagship program, "Jestem," delivers over 72 hours of workshop content across six months: live webinars, therapeutic exercises, breathwork sessions, podcasts, and journaling practices led by Gierszewska and invited specialists from Poland and abroad. Thousands of participants come to the program seeking deeper self-awareness and emotional healing. None of that had a platform built around it yet — the brief was to build the education platform from scratch, fit to how the program and its customers actually work.
Design and engineering, built around one specific program: its six-month structure, its live sessions, its reflection practices.
WAYF handled the UX and UI design, the visual system, and the underlying web application, then took it into production with dedicated product engineering. The platform holds the full shape of the "Jestem" program: multi-month structure, live sessions, on-demand content, and the journaling and reflection practices that run alongside the workshops.
The platform was built entirely from scratch to fit Okolice Ciała's customers' requirements. The program's rhythm — six months, live plus recorded, structured plus reflective — shaped the product.
Two co-founders, turning one person's path through illness into a platform for thousands.
Marianna Gierszewska is an actress, author, and activist who transformed her own experience with chronic illness into a platform for self-acceptance and healing, reaching thousands of participants across Poland through therapeutic workshops, breathwork, and coaching grounded in somatic practice. Miłosz Gierszewski co-founded and co-leads the platform alongside her, bringing the somatic coaching, breathwork, and community practice to a national audience.
A platform that carries the "Jestem" program end to end, reaching thousands of participants across Poland.
Okolice Ciała's flagship program now runs on a platform built specifically for it: 72+ hours of workshop content across six months, delivering live webinars, therapeutic exercises, breathwork sessions, podcasts, and journaling practices to thousands of participants seeking self-awareness and healing.
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