Xiaomi commissioned marketing copy and collateral from WAYF for its 20/21 beginning-of-year campaign.
Xiaomi is the world's third-largest smartphone maker and a Fortune Global 500 company. WAYF created marketing copy and collateral materials for its 20/21 beginning-of-year campaign, working alongside partners Xfaang and Good Division to design exposition elements that showcased Xiaomi's latest technology.
A joint campaign, built with Xfaang and Good Division to set the stage for a new year.
The 20/21 beginning-of-year campaign for Xiaomi brought together WAYF's work with partners Xfaang and Good Division, combining digital innovation and engaging brand experiences. WAYF focused on marketing copy and collateral materials that speak to what Xiaomi is about, including exposition elements that showcase the brand's latest technology in a user-friendly way.
The goal was to highlight Xiaomi's new products while connecting with customers in a meaningful way, making the technology feel approachable for the year ahead.
A campaign that shipped for one of the world's largest smartphone makers.
The 20/21 campaign shipped as a joint effort between WAYF, Xfaang, and Good Division. This is an early write-up of the engagement — we'll expand it if the relationship with Xiaomi grows.
We're booking content platform
engagements for 2026.
Twenty-five minutes to walk through the work and decide if we're the right team for it. Scoping and a fixed price come after.